If you’re an independent financial advisor looking to stand out from the competition and gain greater visibility in your industry, then a lead-generation book is exactly what you need.
Many financial advisors have found great success with writing books that help differentiate them from others in the field while also capturing potential leads. I’ve helped many financial advisors identify a niche and then create a lead-generation book that would attract their target market.
The good news is that 1) your book doesn’t have to be 50,000 words to make an impact. Even a 10,000-word book can do the job. And 2) you likely have created the content already that can be included in your book.
Let’s take a look at three key reasons why you should consider using a lead-generation book to grow your business. It’s a powerful way to build targeted relationships, demonstrate expertise and create lasting trust with clients.
Generate Leads Easily
A lead-generating book allows you to easily capture leads by offering potential customers the chance to download the book in exchange for their email address.
This is the key. It means you can build an email list of prospective customers with just one simple click. You can also use the lead-generating book as an incentive for existing customers to refer friends or family members who may be interested in your services.
Business cards may be misplaced or easily thrown away. But a book? Who throws away a book? Not many. A book can also be easily given to someone who may need it. It’s easy to pass on a book to someone because it has important information. You can’t get that information on a business card.
Build Brand and Credibility
This is one of my favorite reasons for writing and publishing a lead-generation book. When you have a physical copy of your own book and offer it to someone, it instantly builds trust. It demonstrates to potential customers that you are a knowledgeable and experienced financial advisor.
This will help differentiate you from other financial advisors who may not have taken the time or effort to produce such an impressive piece of work. Furthermore, having a professional looking lead generating book can help establish your brand and create recognition for your business among potential customers.
Reach More Clients
A lead-generation book provides an opportunity for financial advisors to share their ideas on topics such as retirement planning, investment strategies, estate planning, etc., which could potentially reach more clients than other traditional forms of marketing.
Additionally, this type of content can be shared across multiple platforms like Amazon Kindle or Apple iBooks so potential customers from all around the world can access it at any time. This makes it easy for financial advisors to promote their services without spending much money on advertisement or marketing campaigns.
The investment you make in writing and publishing a book has a multi-faceted ROI. You can re-purpose the content of the book in many ways. It also can serve as a strategy to open up more opportunities for you within networking and speaking engagements.
Now Is the Time to Publish
Lead-generation books are becoming increasingly popular with financial advisors because there are so many benefits they offer. They can help generate leads, build brand recognition and credibility, and reach more clients through various platforms like Amazon Kindle or Apple iBooks.
Overall, they are an excellent way for financial advisors to increase their reach and communicate their expertise to prospective customers in a unique way that sets them apart from the competition. For these reasons (and many more), investing in a lead generating book could be one of the best decisions you make in 2023!
If you would like to have a conversation about it, go here to schedule a free 30-minute consultation. It just may be the beginning of increasing your AUM and serving more high-net-worth clients.