If you’re a professional service provider, you already recognize the importance of establishing yourself as an expert authority in your field. By gaining recognition as an expert, you can attract more clients, command higher fees, and create a reputation that sets you apart from competitors.
But how do you go about gaining that recognition and establishing yourself as an authority? I’m going to share a little of my own experience and observations.
First, a little caveat: I’m a Midwestern girl. I also was raised by a father who constantly admonished me to avoid bragging. So, I carry a little extra baggage when it comes to promotion. You may be in the same boat.
However, if you’re a business owner and don’t have a sales and marketing team… guess what? You’re it! It’s up to you to promote your business.
One fairly simple way to do this is to create a strong online presence.
First, you need a website that very clearly states your target market’s problem and how your business solves it.
Really, I could just end it there. Too many businesses have vague, unclear, or unpersuasive messages on their websites.
Here are some ideas:
- Start by creating a professional website that features client testimonials.
- Use social media to connect with potential clients and share your expertise with your audience.
- Create valuable content that showcases your knowledge and experience.
- Consider creating a blog where you can share your insights on your industry and provide valuable tips to your readers.
- Create an Authority Bio and feature it on your site
Whatever content you create, you want to re-imagine that content in several different ways. Take parts of your blog post and create social media updates. Then here’s the extra sauce: Add the link to your blog post.
And more: On your blog post, have a specific lead magnet that relates to the topic of the blog post that will lead to a squeeze page to opt-in and receive the lead magnet.
For instance, let’s say you’re a financial advisor who wrote a completely awesome blog post about Social Security. Your lead magnet could be a tip sheet on when to start your benefit and tips on how to make the most of it.
If you don’t have a opt-in form already on your site, this would be a great way to build your email list and continue to communicate with potential clients.
By the way, I have written Authority Bios for my clients. Contact me if you want a bio that goes above and beyond the norm.