Diamonds Are Your Client’s Best Friend
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Long ago, when I was single and swimming around the dating pool, I met a man who caught my eye. He asked…
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CPAs, Accountants: Are You Lost With Your Marketing?
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I don’t know where it started, but as long as I can remember, I absolutely loathe being in a car and not…
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It’s Okay Not To Be The Guru
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I talk a lot about so-called “gurus.” Those who pretend to be an expert but are (as Texans say)… all hat…
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Trump’s Secret Stash of Marketing Gold
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It was hard not to be in awe during our past crazy election season. There was a lot of wild stuff going…
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The Stench of Desperation Fills the Air
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There’s a right way to do client acquisition. And a wrong way. I want to tell you the story of…
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CPA Exam: Tips and Tricks for Passing the Auditing Portion
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Guest Post by Jason Welker, Founder of “The CPA Exam Guy” When it comes to the CPA exam, you want…