There’s a right way to do client acquisition.
And a wrong way.
I want to tell you the story of two businesses that took the WRONG way to get clients.
First business: A printing company I used years ago. They did a great job at a great price.
I only used them for one semi-large job. But I viewed them as a “large printing service” so I never contacted them again (even though I do use the print services at Office Max on occasion).
Anyway… last year I got a call from the large print business.
The co-owner asked if I had any print jobs I needed done.
I didn’t and we ended the call.
Second business: My former chiropractor.
In February, he called to leave a message. He was just “checking in” to see how I was doing.
He also sent an email, asking how things were going. I was planning on visiting him again but I’d put it on the back burner.
How to Avoid Looking Desperate
The attempts to reach out reminded me of the desperate girlfriend or boyfriend.
(And I confess that when I was younger, I was known to occasionally act desperate…)
You know the type.
“Just happened” to be in the neighborhood so they dropped by.
“Just happened” to be thinking of you and before you called the person after the first date, they did it for you.
Desperation is a huge turn-off for anyone who is single and dating.
Why do you think that is?
I believe it’s because it reeks of neediness and very few people want to be involved with someone who clings to them like a roll of plastic wrap.
It’s suffocating.
Stifling.
It also can kill trust in a relationship.
The One Marketing Tactic to Increase Client Acquisition
So back to the two desperate businesses.
The chiropractor ended up closing his doors for good just a few weeks after calling me.
And the owners of the print shop also went out of business.
You know what could have helped them?
Bet you know my answer.
That’s right.
Email marketing.
Email marketing saves you from filling someone’s inbox or voicemail with the stench of desperation.
It’s also smart.
Because you’re offering value.
Not approaching a potential customer or client with hat-in-hand, begging them to hire you.
Every business needs a solid email marketing plan.
Whether you’re a large business, small, or even self-employed… your potential clients and customers aren’t going to realize the value of your business until you help them recognize that truth.
And that truth is demonstrated with marketing, especially email marketing.
I have various email marketing projects I do for my clients. I help them by:
- Creating an email marketing strategy
- Coaching them on how to leverage email efficiently
- Writing their email copy
- Critiquing existing email copy
- Building out an email template that can be used over and over again
Lots of options to choose from.
If you don’t have an email marketing, what’s holding you back?
This is an honest question. I’m looking for your answer.
Write to me. Let me know.
Tell me what’s keeping you from using email as a marketing strategy.
I’ll respond personally and make some suggestions.
If you want to grow your business…
If you want your efforts to be viewed as a real business and not a hobby…
If you want to make money doing what you love to do….
Then you need email marketing.
The good news is that if you do it right, you won’t have to call people saying you “just happened” to be thinking about them.
Because they’ll already be hooked on you. ;-)
Sweetening your perfect customer’s world…
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