What Compels Your Prospect to Buy? One Reason…
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Why do people buy? First, a slight detour into Middle Earth… We’re huge J.R.R. Tolkien fans. Lord of the Rings…
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Used and Abused by “No-nuffins”
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Recently, I met someone interesting at a networking event. He’s a real go-getter. On fire for his business and working hard. But his…
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How I Got Schooled By a Marketing Newbie
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Last year, I gave a presentation to a room full of business owners and entrepreneurs. Topic: 3 Brave Steps to Take…
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The Pocket Watch Traffic-Building Secret
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The Cowboy was over the moon. First, a little context: My husband loves pocket watches. He prefers their mechanical parts…
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Break the Label – and THRIVE: Interview with Mike Michalowicz, Business Author and Entrepreneur
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If you’re an entrepreneur, chances are you’ve heard the name Mike Michalowicz. Mike Michalowicz is the entrepreneur behind three multimillion…
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The Digital Shoe Queen
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A fashion shoe designer recently made this statement: “I realized I should have brought this concept directly to the consumer. She…