Chasing Down Phantoms From an Opera
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The following is a cautionary tale. Instructive, though. Even if you do feel sorry for the poor schmuck involved. Anyway… here’s…
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Why I Dig the ‘Brian Finch’ Marketing Model
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Sometimes it’s the simplest things that can make a difference. Take Brian Finch, the main character in the TV show “Limitless.”…
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The Positioning Master Move That Makes Hardened Buyers Drool
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Recently, the Cowboy and I watched “Legally Blonde.” Reese Witherspoon plays the cheerful and friendly Elle Woods. She was dumped…
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Why I Think Catwoman Is a Brilliant Buyer Persona
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Although The Cowboy isn’t as thrilled with superheroes and comic-book films, I love them. And recently, after fighting a bad cold, he…
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Refuse to Play the IKEA Game
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Toward the beginning of this year, I caught a bug. Haven’t had this one in a long time. And I believe…
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How Mean Girls Made Me a Sharper Marketer
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I’d like to share a story. And it’s a little embarrassing. I’m not sure I’ve even shared this story with the…