The Stench of Desperation Fills the Air
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There’s a right way to do client acquisition. And a wrong way. I want to tell you the story of…
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CPA Marketing: Assembly Required…
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Over the weekend, I decided to finally search for a small bookcase I could put in the corner behind my desk. You…
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No Good Deed Goes Unpunished
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Every once in awhile, a friend or acquaintance asks me to take a look at their website and give them…
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Chasing Down Phantoms From an Opera
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The following is a cautionary tale. Instructive, though. Even if you do feel sorry for the poor schmuck involved. Anyway… here’s…
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Why I Dig the ‘Brian Finch’ Marketing Model
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Sometimes it’s the simplest things that can make a difference. Take Brian Finch, the main character in the TV show “Limitless.”…
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The Positioning Master Move That Makes Hardened Buyers Drool
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Recently, the Cowboy and I watched “Legally Blonde.” Reese Witherspoon plays the cheerful and friendly Elle Woods. She was dumped…