7 Ways a CPA Can Stop Clients From Leaving
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Years ago, a major retailer in our city ticked me off. My husband had bought some software. But he discovered…
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How I Got Schooled By a Marketing Newbie
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Last year, I gave a presentation to a room full of business owners and entrepreneurs. Topic: 3 Brave Steps to Take…
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Diamonds Are Your Client’s Best Friend
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Long ago, when I was single and swimming around the dating pool, I met a man who caught my eye. He asked…
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The Stench of Desperation Fills the Air
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There’s a right way to do client acquisition. And a wrong way. I want to tell you the story of…
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CPA Marketing: Assembly Required…
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Over the weekend, I decided to finally search for a small bookcase I could put in the corner behind my desk. You…
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No Good Deed Goes Unpunished
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Every once in awhile, a friend or acquaintance asks me to take a look at their website and give them…