Trust, but verify.

Trust, but verify.

The following is a cautionary tale.

Instructive, though. Even if you do feel sorry for the poor schmuck involved.

Anyway… here’s the scoop:

A friend of mine told me the story of his neighbor, Jim.

Jim discovered one day that his very nice outdoor grill had been stolen.

He lived in a nice neighborhood. Crime was almost unheard of.

A few weeks later, he wakes up to find his grill has returned to the back deck.

Happy days!

He noticed an envelope was attached to the side.

Jim opened the envelope to find a letter, apologizing for what had happened.

Mr. “X” found out that his son had stolen the grill and had a nice party in the woods with his friends.  Mr. X felt badly and made his son return the grill.

And with the apology, he included two tickets to the popular Broadway show, “The Phantom of the  Opera,” for the inconvenience it caused.

They were great seats, too.  So Jim and his wife laughed about it but figured hey… at least they got a nice evening out of it.

So they went to the show and enjoyed a great night on the town.

But when they returned home… they were shocked to discover that everything of value in their home was gone.


The whole thing was a set-up.

Some very savvy burglars just wanted to make sure Jim and his wife was gone long enough to clean out their home.

Moral of the story: There are some people who will tell you anything to get the deal.

And there are a lot of people out there who are very suspicious.

The more people get screwed, the tougher it is to gain their trust.

You are living in what is perhaps one of the toughest economies to sell your products and services.

A friend of mine, who is an account executive for a software solutions company, said deals that before took 12 – 18 months were now taking 18 – 24 months.

Earning trust has become a biz opp of its own.

You really need someone who knows how to build a relationship with the prospect by using specific marketing tactics.

And I know how to do it.

It’s not just using copywriting techniques, but understanding the psychology behind it… even neuroscience.

I don’t share these secrets easily, though.

My clients who do learn about them pay well for the knowledge. However, the good news is that it is possible to earn trust. You just have to be very careful about it.

If you want to learn more, reach out.

And remember… don’t take any Broadway show tickets from a stranger.
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