Why I Think Catwoman Is a Brilliant Buyer Persona
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Although The Cowboy isn’t as thrilled with superheroes and comic-book films, I love them. And recently, after fighting a bad cold, he…
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Refuse to Play the IKEA Game
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Toward the beginning of this year, I caught a bug. Haven’t had this one in a long time. And I believe…
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How Mean Girls Made Me a Sharper Marketer
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I’d like to share a story. And it’s a little embarrassing. I’m not sure I’ve even shared this story with the…
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The Italian Woman Who Fell in Love With Me
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After I graduated from college, I had an opportunity to go backpacking in Europe. I took the entire summer off in 1985 to…
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My Jerry Maguire Mini-Manifesto for Marketing Success
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Jerry Maguire is one of my absolute favorite films. Love this movie. If you remember, Jerry had an “aha” moment that led…
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Speeding Down the Autobahn on Auto-Pilot
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Years ago, I worked for a ministry school and wore a lot of hats. A lot. Academic advisor. Student pastor. Small group…