I’d like to share a story. And it’s a little embarrassing.

I’m not sure I’ve even shared this story with the Cowboy.

But if you stick with me until the end, I’ll show you what it has to do with marketing.

In seventh grade, I was friends with a lot of the sixth-graders. But when we all moved up a grade, suddenly they became Mean Girls Central (MGC).

One memory in particular stands out.

I had convinced my super-shy friend to join  a group of us at a roller-skating venue.

But as we skated around the rink, the MGC decided it would be fun to skate behind me and push me so hard that I’d fall down.

Over… and over… and over again.  Of course it made me cry. A good angry cry.

My friend consoled me and told me not to let them get the best of me. Afterward, we all headed to a nearby Wendy’s. But the MGC wasn’t through with me, yet.

They continued to harass me, saying hateful things while I sat in shock, filled with shame.

Until one brave girl in my class stood up for me.

I will never forget her name. Nancy Y.  And Nancy was not a close friend of mine. But what she said was a complete game-changer.

She yelled at them. “Knock it off! She hasn’t done anything to you! And if you don’t knock it off, I’m going to fling my chocolate Frosty at you!”

Then she held up a spoonful like she was going to catapult it across the room, right into their faces.

The room got quiet for about two seconds.

Then the MGC started to talk amongst themselves and left yours truly alone.

The marketing moral of the story:

When you become someone’s advocate – and they’re in the midst of feeling hopeless or embarrassed – you immediately become a VIP in their world. 

If Nancy had come over and asked if she could borrow one of my prized possessions (like my bicycle), do you think I would have said yes?

Of course! I would have made sure the tires were pumped up and the bike was ready to go!

Shame.  

A hero who rescued me. 

Someone who understood how painful that situation was and then saved me from it. 

When you’re able to do this, you win friends… and customers.

Find your buyer’s pain. Let them know you understand. Solve the problem. Enjoy the gain.

I’d like to help you connect more with your potential buyer by saying what matters.

Contact me and we can skate past your competitors and leave ‘em behind.

Rolling toward bigger sales…
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