Although The Cowboy isn’t as thrilled with superheroes and comic-book films, I love them.

And recently, after fighting a bad cold, he knew watching one would probably cheer me up.

So he chose from Netflix the 2004 film “Catwoman,” starring Halle Berry.

Like many woman, I’ve been intrigued with the anti-heroine Catwoman. And this film in particular gets a lot of it right when it comes to identifying what women want.

In the film, the shy, graphic artist Patience  tries hard to please her over-demanding boss.

She’s constantly apologizing for her very existence.

When she finally gets resurrected by a bunch of cats (let’s hear it for CGI!), you know that things will be completely different for her.

And boy, are they!

She suddenly has been given the speed, reflexes and senses of a cat – and she revels in it.

A professor who is helping her understand her transition says this:

Catwomen are not contained by the rules of society. You follow your own desires. You will often be alone and misunderstood, but you will experience a freedom other women will never know.

And she also told her: freedom is power.

So here’s the deal:

This film nails a deep emotional trigger that exists for both men and women.

It’s the desire for control.

It’s why certain superhero movies are so popular.

Think of it this way: a person who gets bullied or taken advantage by others suddenly is given a super-power. BOOM! He or she is a hero!

And they do heroic stuff like saving the planet.

Now David Ogilvy promoted the idea of making your product or service the hero – and ‘saving’ your buyer.  But I also think that if you can find a way to empower your buyer and make them feel like a superhero… well, I bet you’d do alright.

I’ve spoken about branding archetypes before. Catwoman (in my humble-but-honest-opinion) plays into the Rebel brand very well.

If your product or service can be positioned as a solution that empowers your buyer… then you just might have a winner.

Freedom is power…  

If you’d like to learn more about how to make your copy super-strong and as tantalizing as catnip for your buyer, why not schedule a marketing chat?

We’ll discuss how to make your product the hero, but also how you might make your buyer feel like one.
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