3 Mistakes That Put B2B Marketing on Life Support
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I sat in my office chair, slightly stunned by what I’d just heard my client say. We were discussing the…
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3 Marketing Resolutions That Will Rock Your Business In 2016
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If you’re like most business people, you have spent the past week or month reviewing your goals for 2016. A…
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How to Out-Pirate a Pirate and Win Marketing Booty
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Brian Finch is my new hero. He’s the main character of the new TV series, “Limitless.” Brian works with the FBI…
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How to Become An Idea Generator
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Sometimes my subscribers ask me this question: “Mary Rose, how do you come up with all your ideas?” Good question. Brian…
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Business Owners: Don’t hire a gorilla to pack your boxes
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In 1971, American Tourister came out with a brilliant TV commercial. It showed a guy shoving an orange American Tourister suitcase inside a cage…
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Marketers Who Want Prime Rib on a Hamburger Budget
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Recently, a well-known marketing friend of mine (we’ll call him Ted), had a potential legal issue. Another business stole his logo and…