Business Owners: Don’t hire a gorilla to pack your boxes
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In 1971, American Tourister came out with a brilliant TV commercial. It showed a guy shoving an orange American Tourister suitcase inside a cage…
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Marketers Who Want Prime Rib on a Hamburger Budget
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Recently, a well-known marketing friend of mine (we’ll call him Ted), had a potential legal issue. Another business stole his logo and…
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The One Marketing ‘Ring’ to Rule Them All
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“You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas.” –…
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Apply ‘The Matrix’ Thinking to Your 2016 Marketing Strategy
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When I was a little girl, I could tell in an instant, as most kids can, when my parents were…
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Marketing Isn’t for Commitment-Phobes
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What can a 58-year-old film teach you about marketing? Marketing lessons are all around us. They can be found in the simplest exchanges…
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Dancing to a New Wave of Marketing
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It was 1982. The dancing world was shedding the “Disco Era” (finally, some would say) and moving into New Wave music.…