Apply ‘The Matrix’ Thinking to Your 2016 Marketing Strategy
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When I was a little girl, I could tell in an instant, as most kids can, when my parents were…
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Marketing Isn’t for Commitment-Phobes
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What can a 58-year-old film teach you about marketing? Marketing lessons are all around us. They can be found in the simplest exchanges…
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Dancing to a New Wave of Marketing
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It was 1982. The dancing world was shedding the “Disco Era” (finally, some would say) and moving into New Wave music.…
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Diabolical Marketers Who Want to Make Scary-good Money
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When I originally sent the email that talked about the Nightmares Fear Factory attraction in Canada (“What on Earth is…
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What on Earth is Scaring These Poor People?
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No, it isn’t a Black Friday sale. There’s a haunted house in Canada called The Nightmares Fear Factory. They’ve employed…
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Age of the Poseurs: Management Without Juice
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Years ago, when I was working within a church ministry, there was a young man who wanted to be seen…