Small Business Owner: Offer a Lavish, Over-The-Top Choice
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The lavish aspirations of some people can be pretty funny. Take tires, for instance. Sure, you can buy the Nitto…
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Sales Rant of the Day: Any Hope for a Frustrated Actor?
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I belong to a few online groups for copywriters and marketers. Recently, a new member posted this question in one of the…
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The Positioning Master Move That Makes Hardened Buyers Drool
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Recently, the Cowboy and I watched “Legally Blonde.” Reese Witherspoon plays the cheerful and friendly Elle Woods. She was dumped…
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3 Ways Businesses Bore the Snot Out of Prospects with Their Marketing
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I suppose if you’re reading this, you also didn’t win the lottery. It’s okay. Now we can get back to…
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The Man in Black’s Sales Secret
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Buttercup: You mock my pain. Man in Black: Life is pain, Highness. Anyone who says differently is selling something. Sales…
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Why Sir Winston Churchill Was the World’s Greatest Salesman
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In the business world where selling and persuasion are the modern-day Coliseum games, there there are a lot of “gladiators”…