Star Maker Marketing
Making You 'Slightly Famous'
Recently, the Cowboy and I watched “Legally Blonde.” Reese Witherspoon plays the cheerful and friendly Elle Woods. She was dumped by her boyfriend because he was heading to law school. He felt …
Continue Reading about The Positioning Master Move That Makes Hardened Buyers Drool →
I suppose if you’re reading this, you also didn’t win the lottery. It’s okay. Now we can get back to our world domination plans! But isn’t it interesting how a large lottery jackpot will help …
Continue Reading about 3 Ways Businesses Bore the Snot Out of Prospects with Their Marketing →
Buttercup: You mock my pain. Man in Black: Life is pain, Highness. Anyone who says differently is selling something. Sales Lessons From The Man In Black So many lessons... “The Princess …
In the business world where selling and persuasion are the modern-day Coliseum games, there there are a lot of “gladiators” who get all the press. Guys like Zig Ziglar. Or Harry Browne (his …
Continue Reading about Why Sir Winston Churchill Was the World’s Greatest Salesman →
In a world driven by technology, the face-to-face meeting has taken a back seat. I just returned from visiting a favorite local restaurant. Looking around, I saw almost 80% of the customers …
Continue Reading about Why You Still Need Face-to-Face Meetings →
Networking can be a crucial marketing strategy. And if you noticed, I did not use the word “networking” in the title, but communication. There’s a reason. What’s the first thing that comes to mind …
Continue Reading about How to Communicate With Anyone at an Event →
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