Girding Up for the Battle Between Good and Evil
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I’ve been watching the TV series “Once Upon a Time.” It’s a series that has “re-imagined” a lot of the fairy tale…
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The One Marketing Ingredient You Need for Everything
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Marketing automation… data asset management… digital marketing… email marketing… analytics… There’s a lot for marketers to think about as we continue…
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Does Your Marketing Sound Like a Clueless Pick-up Artist?
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Just before the Cowboy lassoed my heart, I was working at an in-house printing department for a financial company. There was a guy, Vincent,…
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Weird Trick Increases Brain Power Without Buttered Coffee
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My A-list copywriting pal Aimee posted something very intriguing on her Facebook page. It was a video talking about SuperBrain Yoga. I watched the…
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Prospect Tip: Show the ‘Old Hag’ Who’s in Charge
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There’s a weird phenomenon called the “old hag syndrome” (or “night hag”). It affects some people when they sleep. This strange occurrence makes…
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The ‘Godfather of Punk’ School of Marketing
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Once upon a time, there was a dive bar in New York City called CBGB’s. The owner, Hilly Kristal, never meant for…