Weird Trick Increases Brain Power Without Buttered Coffee
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My A-list copywriting pal Aimee posted something very intriguing on her Facebook page. It was a video talking about SuperBrain Yoga. I watched the…
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Prospect Tip: Show the ‘Old Hag’ Who’s in Charge
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There’s a weird phenomenon called the “old hag syndrome” (or “night hag”). It affects some people when they sleep. This strange occurrence makes…
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The ‘Godfather of Punk’ School of Marketing
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Once upon a time, there was a dive bar in New York City called CBGB’s. The owner, Hilly Kristal, never meant for…
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4 Ways to Lose a Prospect With Your Headlines
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Here’s more on my ongoing romance with putting the fire back into headlines. There are many times when I land on someone’s website…
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Sneaky Marketing Secrets From a Spy School
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In 1941, Helias Doundoulakis, a young Greek immigrant, was recruited by one of the most deadly and effective groups in the world…
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Prowling Pachyderm Prospects
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You’d think an elephant wouldn’t be afraid of a teeny-tiny lil’ ole bumblebee. You’d be wrong. Elephants hate bees. The thin skin…