4 Ways to Lose a Prospect With Your Headlines
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Here’s more on my ongoing romance with putting the fire back into headlines. There are many times when I land on someone’s website…
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Sneaky Marketing Secrets From a Spy School
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In 1941, Helias Doundoulakis, a young Greek immigrant, was recruited by one of the most deadly and effective groups in the world…
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Prowling Pachyderm Prospects
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You’d think an elephant wouldn’t be afraid of a teeny-tiny lil’ ole bumblebee. You’d be wrong. Elephants hate bees. The thin skin…
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Swimming Toward Success With The Shark Tank
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Recently I joined our local fitness center. So far, I’m just working the treadmill since I sit so much in my line of work. It’s…
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The Man in Black’s Sales Secret
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Buttercup: You mock my pain. Man in Black: Life is pain, Highness. Anyone who says differently is selling something. Sales…
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The Dark Side of Marketing
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One of my favorite Star Wars films is “The Empire Strikes Back.” It’s full of good fight scenes, especially the one that…