Are You Getting Dumber?
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Last year, I invested in my first Kickstarter project. It was for The Best Self Co. goal-setting SELF Journal. I’ve…
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How to Make the Skeleton Dance
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“If you cannot get rid of the family skeleton, you may as well make it dance.” —George Bernard Shaw The…
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A Copywriting Tip So Hot, Your Client Will Beg for Mercy
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When hired for our copywriting services, a common question I get from new clients is this: “What do you need in…
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The Greatest Copywriter You’ve Never Heard Of
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It’s autumn, and isn’t life wonderful? The smell of roasting marshmallows in the air, woolen clothes against your skin, first…
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Sucking the Fat Out of Customers and Making Soap
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News from the loveless and jilted: A young Chinese woman was dumped by her boyfriend for being too fat. She decided…
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Prospect Tip: Show the ‘Old Hag’ Who’s in Charge
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There’s a weird phenomenon called the “old hag syndrome” (or “night hag”). It affects some people when they sleep. This strange occurrence makes…