Prospect Tip: Show the ‘Old Hag’ Who’s in Charge
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There’s a weird phenomenon called the “old hag syndrome” (or “night hag”). It affects some people when they sleep. This strange occurrence makes…
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4 Ways to Lose a Prospect With Your Headlines
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Here’s more on my ongoing romance with putting the fire back into headlines. There are many times when I land on someone’s website…
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The Day I Died Onstage
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I stood frozen on the wooden stage. About a hundred librarians tasked with hiring professional speakers for their programs stared back at me. I…
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Is Your Business Missing Its Big, Fat Billboard?
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One of the most common mistakes I see on web pages is so simple… so obvious… that it always surprises me. You’d think…
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3 Mistakes That Put B2B Marketing on Life Support
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I sat in my office chair, slightly stunned by what I’d just heard my client say. We were discussing the…
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3 Marketing Resolutions That Will Rock Your Business In 2016
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If you’re like most business people, you have spent the past week or month reviewing your goals for 2016. A…