What Compels Your Prospect to Buy? One Reason…
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Why do people buy? First, a slight detour into Middle Earth… We’re huge J.R.R. Tolkien fans. Lord of the Rings…
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Used and Abused by “No-nuffins”
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Recently, I met someone interesting at a networking event. He’s a real go-getter. On fire for his business and working hard. But his…
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No Good Deed Goes Unpunished
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Every once in awhile, a friend or acquaintance asks me to take a look at their website and give them…
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Battle Strategies for Copywriters & Business Owners
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There’s a rumbling going on in Marketing Land. And it has to do with copywriting, copywriters and business owners.…
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You Can Watch ‘Game of Thrones’ Because of This Marketing Secret
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The Cowboy and I discovered a fascinating series by National Geographic called “American Genius.” And as usual, I immediately picked…
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Times Are A-Changin’ For Copywriters & Marketers
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A few months ago, I listened to a great interview between Kevin Rogers, owner of Copy Chief and Brian Kurtz, former Executive…