Last year, I invested in my first Kickstarter project.

It was for The Best Self Co. goal-setting SELF Journal.

I’ve talked about it before, but just yesterday I read an interview with Matt Furey and the idea of journaling came up.

If you’ve never heard of Matt, he’s quite a character. He’s in the fitness niche and writes some of the best emails around.

Anyway… he talked about the power of hand-writing.

Not only does he write daily in his journal in cursive writing, he even writes his name in reverse. (It’s like looking at his handwritten name in a mirror.)

He claims people aren’t using their hands as much.

It interferes with something called the homunculus theory.

What’s that?

They teach it in the first year of medical school.

It means there are more nerve endings in your hands that are attached to your brain than any other area of your body.  About a quarter of the motor cortex in the human brain (the part of the brain which controls all movement in the body) is devoted to the muscles of the hands.

So when you use your hands to write something, you are essentially growing your brain.

Writing in cursive handwriting fires up your brain.

More than if you’re typing on a computer or even printing the words.

I’m fascinated with this stuff because any time I can do something to sharpen my brain, it’s a good thing.

In my eBook, The BIG Marketing Idea Book: Ignite Winning IDEAS, Get MORE Hot Breakthroughs – and ELECTRIFY Your Business In Just 30 DAYS, I include worksheets that can be printed out and completed.

I talk a lot about capturing your ideas.

Writing them down.

There is power in this practice.

The more you train your brain to think up ideas, the more ideas you’ll get.

And the more often you write down these ideas, the more often you’ll actually do something about them.

It’s why the founders of The Best Self Co. developed their journal.

They found that successful people write down  their goals. And they have daily rituals that build  a positive environment for their success. 

This may not sound like it has much to do with marketing, but in the long run, it does.

To be a successful marketer or sales professional,  you need to be constantly improving yourself.

Investing in your development.

Learning new  things that contribute to your understanding of yourself and your relationship to the world.

From such endeavors, progress is born.

New ideas, new processes, new inventions, new software… it all comes from the disciplined thinkers of the world.

If you want to stand out from your competition,  you need to be thinking up new ideas constantly.

My book will help.

Here’s to developing a “brain gain” and not “brain drain.” ;-)
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