“If you cannot get rid of the family skeleton, you may as well make it dance.” —George Bernard Shaw
The quote above is a great expression.
It means taking something that is negative and turning it into a positive.
Like describing a small apartment as “cozy.”
Years ago, I knew a man who used to be a landscape designer.
He was hired by a wealthy couple who were frustrated with a particular spot in their backyard. It was a major source of grief.
They wanted a lovely garden planted in their backyard, but this one spot was water-logged.
No matter what they did to “fix” it, the water never went away.
They tried filling it… masking it… and nothing changed.
The water would find a way to seep back in and ruin everything.
Finally, the landscape designer came up with a brilliant idea.
He’d make the skeleton dance.
And so, he turned that soggy land mess into a pond and made it the main feature of the backyard garden.
A man-made fountain nearby… gorgeous flowers and plants surrounding it… And a serene resting area with benches.
The couple loved it.
It became their favorite spot in their entire backyard. And the talk of their friends during all the spring and summer outdoor parties they hosted.
That’s making the skeleton dance.
Sometimes when you’re trying to come up with a solution, you have to look at it from another angle. You need a brain that’s flexible and strong.
Because really, the brain is like a muscle.
The more you train it to think big, the more it will start delivering unique and clever solutions.
“Thinking big” is a secret weapon in the marketer’s arsenal.
And although everyone wants a “Big Idea”…. your boss, your customer, or even your local volunteer group… Few tell you how to get them.
To start churning out more “Big Ideas” of your own, check it out here.
You’ll be making so many skeletons dance that your friends will think you’re a magician.