News from the loveless and jilted:

A young Chinese woman was dumped by her boyfriend for being too fat.

She decided to teach him a lesson.

She claimed she had liposuction done and used the fat from it to make soap bars.

And she was going to send his mother a bar of this soap as a gift.

From her text, which went viral on  Chinese social media:

“’Yang Xiaolei, do you still remember last Spring Festival?’ she wrote.

‘Since I can’t accompany you to go home this year, I used my own fat to make a soap  and give it to your mother for bathing.  Spring Festival is a time to give  a gift to those low-class men who judge  women by appearance.’”

Yes.

Quadruple ewwww.

Now it’s hard to tell if this soap is  actually made from her own body fat,  but it’s an excellent example of a  powerful emotional trigger.

Revenge.

Many businesses underestimate the power of this particular emotion.

But think about your own customer or client.

Who has betrayed them? Who made them angry?

Perhaps even shamed them or treated them unfairly?

People want revenge and they’re getting more creative about how they achieve it.

You have a great opportunity to zero in on that anger and give them the chance to make things right.

Take that, you CEO dunderhead! 

Even if you’re a B2B company, you can definitely use revenge in your marketing.

It’s just a matter of taking what a customer or client doesn’t want (the “fat”) and using it to give them what they do want (not soap… but what you’re offering).

If you’d like to plot your own sweet revenge, let me know.

And I promise that no soap bars of  body fat will be used.

Cleaning up on sales…

—–
Photo credit: fOtOmoth via Foter.com / CC BY-NC-SA
—–

Do you want more clients? Better clients? Click here to subscribe to my list and learn how!