The WRONG Way to Pitch Your Product
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If you’re going to sell something, the first thing you need to do is pay attention. A 40-year-old woman…
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Do You Have the ‘Identical Twin’ Marketing Problem?
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I just read the story about two brothers who married women who were also sisters. But get this: both sets of…
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Daredevil and Your Prospect’s ‘Lizard Brain’
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I loved Netflix’s series, “Daredevil.” It’s based on the Marvel comic book character, Matt Murdock. Blind lawyer by day. Vigilante at…
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Why Don’t You Shout a Little Louder Now?
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Years ago, I had the opportunity to attend a free live event that featured a well-known speaker from the inspirational film, “The…
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When My Cousin Completely ‘Punk’d’ Me
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[thrive_headline_focus title=”When My Cousin Completely ‘Punk’d’ Me” orientation=”left”] April 10 is National Sibling Day in the good ol’ USA. I have…
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Daredevil Smacks the Waddin’ Out of Marketing Lies
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I’m not a comic book fan but I do love me some TV and film superheroes. Currently I’ve got a…