The Positioning Master Move That Makes Hardened Buyers Drool
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Recently, the Cowboy and I watched “Legally Blonde.” Reese Witherspoon plays the cheerful and friendly Elle Woods. She was dumped…
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Times Are A-Changin’ For Copywriters & Marketers
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A few months ago, I listened to a great interview between Kevin Rogers, owner of Copy Chief and Brian Kurtz, former Executive…
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Brand Lessons: Don’t Use the Stairwells to Smoke, Drink, Eat, or…
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The title for this post was actually included in an email to a startup company in San Francisco. “…Don’t use the…
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Are You Getting Dumber?
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Last year, I invested in my first Kickstarter project. It was for The Best Self Co. goal-setting SELF Journal. I’ve…
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Daring to Scale the Side of the Marketing Mountain
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When I attended the University of Dayton, I saw a flyer one day that advertised a rappelling class, sponsored by the ROTC.…
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Let Me Sprinkle Some Wood Chips On My Soup
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You’ve might have heard a strange story awhile back regarding food. Some cheese companies add a little too much filler…