The Stench of Desperation Fills the Air
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There’s a right way to do client acquisition. And a wrong way. I want to tell you the story of…
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CPAs: Don’t Be the ‘One-Date Queen’
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On the first date with my husband, I was over the moon. The Cowboy and I had already exchanged over 70 emails.…
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How to Impress Anyone With Your Marketing (Special Offer)
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Years ago, I attended a networking event after work. My co-workers joined me after I had been there for about twenty…
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Email “Inconvenient Truths” (Special Holiday Offer: 60% Off)
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My father is a hard man to impress. Growing up, his German parents taught him the importance of looking good.…
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FREE Customized Marketing eBook
to Grow Your CPA Practice·
Are you CPA who is ready to get unstuck? When I first started out on the Internet back in 1995, the…
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Confessions of an Email Marketer: Premature Adjudication
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Adjudication. A legal term. It’s when a court makes an order, judgment, or decree. I’ve noticed there’s a whole lotta adjudicating going on right now in the marketplace. You’ll…