The Sleazy, Marketing Pick-Up-Artist You Want to Avoid
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Because I’m a woman, I’ve heard plenty of bad pick-up lines. Some are truly lame while others are brash and offensive. But I understand…
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Is Your Business Missing Its Big, Fat Billboard?
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One of the most common mistakes I see on web pages is so simple… so obvious… that it always surprises me. You’d think…
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3 Mistakes That Put B2B Marketing on Life Support
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I sat in my office chair, slightly stunned by what I’d just heard my client say. We were discussing the…
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How to Become An Idea Generator
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Sometimes my subscribers ask me this question: “Mary Rose, how do you come up with all your ideas?” Good question. Brian…
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Business Owners: Don’t hire a gorilla to pack your boxes
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In 1971, American Tourister came out with a brilliant TV commercial. It showed a guy shoving an orange American Tourister suitcase inside a cage…
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Marketers Who Want Prime Rib on a Hamburger Budget
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Recently, a well-known marketing friend of mine (we’ll call him Ted), had a potential legal issue. Another business stole his logo and…