Is Your Copy Singing The “Me-Me-Me” Song?
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First, I want to say you are extraordinary. No doubt about it. You…
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How to Create an e-Newsletter Your Subscribers Will Love
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Some of you may already have an e-newsletter. However, if you don’t, you may be wondering if it’s worth it…
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How NOT To Ask For A Political Contribution In An Email
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Denny Hatch is one of my copywriting gods. Author of six books on marketing and four novels, he is a…
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Why You Want to Rethink Your Home Page Copy for 2014
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Home pages are the entrance to your website. Because of this, you want to make sure yours gives the very…
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Is Your Copy All Dressed Up With Nowhere To Go?
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Let’s say you’re invited to a swanky dinner party at an estate. After knocking on the massive oak doors, a…
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Short and Sweet: How to Write Clearly
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When you write your marketing content, such as a blog post, you may be unsure of where to begin. You…