Short and Sweet: How to Write Clearly
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When you write your marketing content, such as a blog post, you may be unsure of where to begin. You…
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The Top 3 Website Copywriting Mistakes I Saw In 2013
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It’s hard to believe that in just a few weeks we’ll be saying farewell to 2013 and hello to 2014.…
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Conversion Power: Why You Want to Tweak Your Headlines (And Maybe Get a 307% Boost In Response)
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The latest blog post from LeadPages clearly demonstrates why you want to tweak your headlines for your opt-in offers. First,…
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Why Copywriters Need To Go Big With Content Marketing
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The term “content marketing” has come into its own. Although the concept was allegedly started in 1996 when a journalist…
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How to Create an e-Newsletter That Interests Your Subscribers
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You may already have an e-newsletter. If you don’t, you may be wondering if it’s worth it and if it…
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How to Write Like A Copywriter Boss
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When it comes time for you to write your web copy, a long sales letter, a landing page or even…