How to Get the Best Customer Testimonials
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In my latest newsletter that was released yesterday, I talked about how customer testimonials were “hidden gold” for a business.…
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3 Great Advantages You Get By Working Long-term With a Copywriter
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I recently celebrated my one-year anniversary as a full-time copywriter. The past year has been one long learning curve, giving…
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Why You Want to Master the Economy of Words
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We are currently drowning in a sea of words. Because I make my living as a writer, I’m not complaining.…
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How to Build a Relationship With Content Marketing: First Impressions
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For those who may not know, I used to be a relationship coach for single women over 40. You could…
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A Copywriter’s Secret for Copy That Resonates With Your Target Market
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When writing copy for your business, it’s tempting to want to impress your reader with your knowledge and expertise. But…
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If You’re Advertising Cigars, You Have No Use For Non-Smokers
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You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest.…