Does Your Copy Live Up To Its Claims and Promises?
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Claims are tricky things. You know it when you see it. Copywriting that has amazing claims or a headline that…
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Get the Right Tool and Get Results
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Last week, my husband surprised me with a new bicycle for my birthday gift. He was starting to get into…
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Are You So Busy Planning Your Pool Party That You Don’t Get Wet?
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Yeah, I know. A goofy title (and a stubbornly anti-SEO one, at that). But I have to share with you…
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Inspirational Monday: A Simple Way to Get People to Remember You
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You know you’re unique. You know that you have a lot to offer. And when you meet people, you want…
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Why You Need To Fall In Love With Sales
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If you are a freelancer or startup you need to learn about sales. If you don’t know how to effectively…
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Trigger Emotions Deep Dive: Betrayal – But I Trusted You!
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Few things can anger you like betrayal. My pop-psychology observation: It takes a long time to build trust in a…