He's 6'1", wears a black Drover coat and sports a black oilskin cowboy hat. But he lives hundreds of miles from anywhere that could be described as "open country." "The Cowboy" is my affectionate name …
Writing Headlines Part One: The Power of Headlines
You might be wondering why I emphasize the importance of headlines. I feature it on my website's home page and talk about it at networking events. The reason is simple. Headlines can make or break …
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How a Tiny Tea-light Candle Taught Me an Important Business Lesson
Small packages sometimes hold the biggest lessons. I have a candle warmer that had been collecting dust for years. I knew it needed two things: a "tart" (which is a wickless disc of scented candle …
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Remember Your First Crush?
I do. His name was Ken and he reminded me of a young Clint Eastwood: the strong, silent type. He was fourteen and I was twelve. And boy, did I have it bad. We belonged to the same YMCA and I did …
One of the Biggest Mistakes You Can Make With Your Website Design
I visit a lot of websites. And one of the things I notice again and again is the size of the font used for the main copy. Some of these websites have their copy in 12px. TWELVE PIXELS! One of …
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