How To Handle Resistance (ETA Immediate Attack)
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NOTE: Make sure you read to the end to hear about my immediate skirmish right after publishing this post. For…
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Why You Want a Copywriter Who Is Love With Your Customer
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You know it’s important to fall in love with your customer. Or perhaps you…
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Inspirational Monday: Create Key Relationships With This Simple Secret
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My late mother was a pro when it came to relationships. Born to an Italian immigrant family at the beginning…
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My Confession On Productivity: How I Fight Fear And Produce The Work
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Years ago, I led a visual artist’s group. A favorite topic was the creative process and how others channeled their…
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The Two Most Common Mistakes With Web Copy and How to Fix Them
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Have you ever read something and felt as though the writer was speaking directly to you? It was as though…
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Which Should You Use In Your Copy: Pain Or Pleasure?
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You may have heard the phrase, “find the pain.” It means finding the pain of your prospect, emphasizing it, and…