The Two Most Common Mistakes With Web Copy and How to Fix Them
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Have you ever read something and felt as though the writer was speaking directly to you? It was as though…
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Which Should You Use In Your Copy: Pain Or Pleasure?
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You may have heard the phrase, “find the pain.” It means finding the pain of your prospect, emphasizing it, and…
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How To Express Confidence In Communication
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I receive many email queries. Some are from those who understand the importance of a strong, confident offer. Other emails,…
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Inspirational Monday: A Secret Weapon For Making a Good First Impression (And Connecting With Someone)
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When you have an important business meeting with someone who will be instrumental in either opening the door to business…
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Anatomy of an Astonishingly Awkward Email Pitch
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Email is a powerful tool in the marketing toolbox. However, there is a temptation to cut corners with email messages.…
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So… Today Is My Birthday (And Personal Reflections)
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Yes, today is my birthday. As I sit here reflecting upon the years gone by and realize I now have…