How to Deal With Loud Aunt Sarah
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Last year, the Cowboy and I visited with some family for a special gathering. We’ve done this for the past fourteen…
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Does Your Marketing Sound Like a Clueless Pick-up Artist?
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Just before the Cowboy lassoed my heart, I was working at an in-house printing department for a financial company. There was a guy, Vincent,…
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Weird Trick Increases Brain Power Without Buttered Coffee
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My A-list copywriting pal Aimee posted something very intriguing on her Facebook page. It was a video talking about SuperBrain Yoga. I watched the…
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Prospect Tip: Show the ‘Old Hag’ Who’s in Charge
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There’s a weird phenomenon called the “old hag syndrome” (or “night hag”). It affects some people when they sleep. This strange occurrence makes…
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The ‘Godfather of Punk’ School of Marketing
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Once upon a time, there was a dive bar in New York City called CBGB’s. The owner, Hilly Kristal, never meant for…
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4 Ways to Lose a Prospect With Your Headlines
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Here’s more on my ongoing romance with putting the fire back into headlines. There are many times when I land on someone’s website…