Because Bruised, Blemished Apples Are the Best
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Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by…
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The Greatest Copywriter You’ve Never Heard Of
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It’s autumn, and isn’t life wonderful? The smell of roasting marshmallows in the air, woolen clothes against your skin, first…
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Sucking the Fat Out of Customers and Making Soap
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News from the loveless and jilted: A young Chinese woman was dumped by her boyfriend for being too fat. She decided…
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3 Ways Businesses Bore the Snot Out of Prospects with Their Marketing
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I suppose if you’re reading this, you also didn’t win the lottery. It’s okay. Now we can get back to…
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Time to Thrash the Trusted Advisor
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One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone…
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The Italian Woman Who Fell in Love With Me
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After I graduated from college, I had an opportunity to go backpacking in Europe. I took the entire summer off in 1985 to…