Star Maker Marketing
Making You 'Slightly Famous'
During a recent client call, the conversation turned toward LinkedIn. The business owner was using LinkedIn to target a narrow group of prospects and wondered how to open a good dialogue with a new …
Continue Reading about How to Message a New LinkedIn Contact →
I failed to post this yesterday, which is when I usually publish such posts. Over the past nine years as a freelance direct response copywriter, I’ve failed. A lot. I don’t talk about my …
Continue Reading about Motivational Monday: You Have A Choice →
I started my day off right, today. First, I watched this: Then, I thought long and hard about how much time I spend motivating myself. You know what? I don’t do it enough. Here’s the …
Continue Reading about Motivational Monday: Repetition Leads To Mastery →
I used to hate conflict. I wanted to get along with everyone. And secretly, I simply wanted to be liked. So if that meant denying my own internal truths to avoid conflict, I did it. But that …
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It occurred to me that many people have their idols. Within business circles, it's often the gurus that people flock to for advice. From my experience within the church, I've seen a lot of people put …
Continue Reading about Motivational Monday: What Gurus Can’t Give →
When it comes to using a marketing tactic to engage your audience, you have plenty of options. Email, your website, social media... not to mention offline tactics such as print and radio ads, …
Continue Reading about The One Marketing Tactic You’ve Probably Ignored →
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