Coming Clean About Marketing Consultants
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My brother, Don, recently had trouble with his washing machine. It stopped working. He did the usual thing of calling a…
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CPA Marketing: It’s Time to Go Big or Go Home
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For CPA marketing, you need some new moves… If you need some motivation regarding your CPA marketing, you’ve come to…
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The WRONG Way to Pitch Your Product
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If you’re going to sell something, the first thing you need to do is pay attention. A 40-year-old woman…
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Do You Have the ‘Identical Twin’ Marketing Problem?
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I just read the story about two brothers who married women who were also sisters. But get this: both sets of…
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Daredevil and Your Prospect’s ‘Lizard Brain’
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I loved Netflix’s series, “Daredevil.” It’s based on the Marvel comic book character, Matt Murdock. Blind lawyer by day. Vigilante at…
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3 Ways to Organize Your Info Clutter
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“If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?” –…