3 Ways Businesses Bore the Snot Out of Prospects with Their Marketing
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I suppose if you’re reading this, you also didn’t win the lottery. It’s okay. Now we can get back to…
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Time to Thrash the Trusted Advisor
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One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone…
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The Italian Woman Who Fell in Love With Me
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After I graduated from college, I had an opportunity to go backpacking in Europe. I took the entire summer off in 1985 to…
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Captain Kirk or Captain Picard?
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Okay. Full confession. I’m a Star Trek geek. And if you really want to start a small war with a ST…
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My Jerry Maguire Mini-Manifesto for Marketing Success
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Jerry Maguire is one of my absolute favorite films. Love this movie. If you remember, Jerry had an “aha” moment that led…
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Girding Up for the Battle Between Good and Evil
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I’ve been watching the TV series “Once Upon a Time.” It’s a series that has “re-imagined” a lot of the fairy tale…