Star Maker Marketing
Making You 'Slightly Famous'
Last week, entrepreneur, angel investor and author, James Altucher, created a cyber-stir when he published, “10 Reasons You Have To Quit Your Job In 2014.” It is well worth spending around five …
Continue Reading about 10 Reasons Your Business Has To Play A Bigger Game In 2014… Or Else →
Years ago, I discovered I could get paid to be a part of a market research group. I found a few in my area and signed up. Over the course of two years, I watched political ads, tested cold medicine …
Continue Reading about How to Get Market Research Results Without Breaking the Bank →
Some of you may already have an e-newsletter. However, if you don't, you may be wondering if it’s worth it and if so, how do you get started? It is definitely worth it. Sending a monthly, …
Continue Reading about How to Create an e-Newsletter Your Subscribers Will Love →
I'm having an email conversation with a client. He wants to be known as a "rock star" in his industry. I told him it was ironic we were talking about "rock stars" because [themecolor]I just wrote a …
Continue Reading about Short and Sweet: Make Sure The REAL Rock Star Is Your Customer →
You already know you need to create value for your customer or prospect. You also may know you have to find a way to communicate that value to your customer in a way that will resonate with their …
Continue Reading about How to Create a Kick-Ass Value Proposition Like No One Else →
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