Star Maker Marketing
Making You 'Slightly Famous'
I sat in my office chair, slightly stunned by what I’d just heard my client say. We were discussing the development of a marketing project and specifically, the points of a product page. The …
Continue Reading about 3 Mistakes That Put B2B Marketing on Life Support →
The coffee date seemed so perfect. We met and I felt an instant chemistry. He smiled when I said something insightful or clever and I completely understood his frustrations with past …
Over the weekend, a friend on Facebook gave the link to an article on the home decorating site, Houzz. It was about libraries, which I’m usually all over like white on rice, but I was set up for …
Continue Reading about Why Did Houzz Give Me the ‘Unwelcome Mat?’ →
Many business owners understand the importance of written communication. However, quite a few believe that you just need to write about your product and service in a compelling way and BOOM! …
Continue Reading about Great Marketing Needs This To Succeed →
This is an unusual blog post but I couldn't help but be captured by the story. (A big "cap tip" to Mike Rowe of Mike Rowe Works Foundation, who highlighted the story on his Facebook page.) Mark Dunn …
Okay. I'm jumping in. I'm pushing myself waaaay beyond my comfort zone, today. First, I've avoided using video for a long time. I've only created a few videos but realize that I need to use this …
Continue Reading about My First Periscope: #HopeInaScope TODAY 12:30 PM EST →
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