Unleash the Power of Authority Marketing: More Content Marketing Ideas for Financial Advisors
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Instead of calling it “content marketing,” I like to call it authority marketing because that’s what you will get if…
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How to Create Lead Magnets That Get a Response
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Before we talk about lead magnets, you need to first have an opt-in form on your website. The purpose of…
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Why Your Business Needs a Newsletter
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I’ve published an e-Newsletter for many years. Often I receive complimentary emails from clients and subscribers on the e-Newsletter’s format…
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10 Shocking Secrets Agencies Don’t Want Business Owners to Know About Content Creation
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Let me tell you a story. I’m a copywriter. Most of the time I work directly with a business owner…
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3 Marketing Resolutions That Will Rock Your Business In 2016
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If you’re like most business people, you have spent the past week or month reviewing your goals for 2016. A…
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Periscope [Video Added]: #CopyMarkScope – Moz’s Article on Analyzing Articles & Writing Tips for Long Copy
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I’ll be sharing some thoughts today on Moz’s article on analyzing a million articles (yowza!). One of the things that…