Star Maker Marketing
Making You 'Slightly Famous'
When it comes to content marketing, we marketers hold dear this mantra: Tell your story. It is said so often that many times, marketers just nod their head absently while thinking, of …
Continue Reading about How the First Lines of The Hobbit Can Make You a Better Content Marketer →
Recently, I’ve been noticing a pattern among business owners when I ask them about their target market. They don’t know their target market. There are two ways that show that they don’t know …
Continue Reading about Smart Content Marketing: Know Your Target Market →
When you hear the phrase, “content marketing,” there may be the tendency to be overwhelmed. I mean, what exactly is “content?” The word sounds so vague and as a result, can give the impression that …
Continue Reading about My “Insider Secrets” For Juicy Content Marketing →
Yes, I did just call out Chipotle. Chipotle is the darling of many content marketing strategists. They have successfully developed brilliant content marketing and promoted it through their website, …
Continue Reading about Your Content Marketing Won’t Work If You’re Stingy Like Chipotle →
If content marketing views information as a product, then every product eventually needs an appeal to buy. If you have a product or service you want to sell, you will need a call to action in all of …
Continue Reading about How to Craft A Powerful Call to Action →
Although the term “content marketing” is a hot topic among marketers, it isn’t really a new concept. Companies throughout history have always used “content” to sell their products and services. For …
Continue Reading about The Simple Truth About Content Marketing →
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