Why Your Business Needs a Newsletter
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I’ve published an e-Newsletter for many years. Often I receive complimentary emails from clients and subscribers on the e-Newsletter’s format…
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10 Shocking Secrets Agencies Don’t Want Business Owners to Know About Content Creation
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Let me tell you a story. I’m a copywriter. Most of the time I work directly with a business owner…
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3 Marketing Resolutions That Will Rock Your Business In 2016
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If you’re like most business people, you have spent the past week or month reviewing your goals for 2016. A…
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Periscope [Video Added]: #CopyMarkScope – Moz’s Article on Analyzing Articles & Writing Tips for Long Copy
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I’ll be sharing some thoughts today on Moz’s article on analyzing a million articles (yowza!). One of the things that…
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Are You Someone’s ‘Ambassador of Quan?’
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Do you know what “quan” is? Ever see the film, “Jerry Maguire?” Jerry Maguire (played by Tom Cruise) is a…
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Cracking the Content Marketing Code: The Content Your Buyer REALLY Wants
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Very often, B2B organizations put the cart before the horse. They desire with all their hearts to send their offering…