Solve a Problem, Meet a Need
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Marketers hammer on these two aspects of promoting a business. I have met many smart entrepreneurs who love what they…
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Avoid “Black Hat” Copywriting
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Call me naive, but I just discovered that there are copywriters who use templates for creating their copy. These templates…
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Spinning Your Wheels With Prospects
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Sometimes the most difficult thing you will do is figure out where not to spend your time. For instance, a…
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Comfort Zones and Client Acquisition
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Last year, I did something different in my prospecting efforts. I attended a job fair. There were a few reasons…
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Do Something Different
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As Albert Einstein so famously quipped, “Insanity: doing the same thing over and over again and and expecting different results.”…
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Why Paying $10 For Copywriting Is Still a Bad Idea (Part 2)
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This is a sequel to my original post, “Why Paying $10 For Copywriting Won’t Help Your Business.” Recently, I received…