Short and Sweet: Make Sure The REAL Rock Star Is Your Customer
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I’m having an email conversation with a client. He wants to be known as a “rock star” in his industry.…
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My Confession: I’m a Corporate Misfit Just Like Srinivas Rao
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I’ve started to describe myself as a truth-teller for a few reasons. Many years ago, at church, I had a…
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Inspirational Monday: Make Your Customer Feel Like A Rock Star
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In May, 2011, Paul Simon wowed a concert crowd — not by weaving his usual musical magic, but by doing…
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Thank You
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Thanks for all you do. Thank you for a great job on that report. Thank you for taking the call.…
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Inspirational Monday: Make Someone Feel Like A King or Queen
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My father gave me some wise advice regarding how to treat my husband. “Treat your husband like a king and…
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Why Copywriters Need To Go Big With Content Marketing
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The term “content marketing” has come into its own. Although the concept was allegedly started in 1996 when a journalist…