A Quick Way to Reveal Who You Want To Target With Content Marketing
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Over the years, I’ve noticed the biggest mistake businesses make with their content marketing efforts is not knowing their target…
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Short and Sweet: How to Write Clearly
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When you write your marketing content, such as a blog post, you may be unsure of where to begin. You…
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The Top 3 Website Copywriting Mistakes I Saw In 2013
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It’s hard to believe that in just a few weeks we’ll be saying farewell to 2013 and hello to 2014.…
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Inspirational Monday: Are You Making Deposits Into Your Creativity Account?
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I received an email last week from another writer, asking for some guidance. One of the things she remarked upon…
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Conversion Power: Why You Want to Tweak Your Headlines (And Maybe Get a 307% Boost In Response)
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The latest blog post from LeadPages clearly demonstrates why you want to tweak your headlines for your opt-in offers. First,…
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Short and Sweet: Make Sure The REAL Rock Star Is Your Customer
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I’m having an email conversation with a client. He wants to be known as a “rock star” in his industry.…