If you want your marketing to get a strong ROI, invest in relationships.

Here’s something just for kicks.  Since I had some fun sharing my uncensored opinion about B2B marketing, I thought I’d follow it up with some brand spankin’ new business buzzwords.

Here are a few (and my comments):

Amplify: This is used instead of “grow” or “increase” attention or social shares. (I come from a family of musicians and married one. “Amplify” means loud. All the better if vintage U2 is on the turntable.)

Insight-as-a-service: Ah, we love our Big Data, don’t we? This is when a tool provides actionable decision points and alerts. (I can’t help but think of the jokes about Microsoft. “It’s not a bug, it’s a feature.” I have a feeling something similar will happen with this phrase.)

Recrutainment: The recruitment industry is changing. It now includes more gamification and entertainment implementation. (I’m sure those looking for a job will love to play more games. How about “Let’s play Call Me Back.”)

Influencer marketing: I love this one. It’s when a company uses influencers to market their brand. Actually, this is close to the partnership concept within the B2B world. Or affiliate marketing with Internet marketers.

Return on Relationship: You’ve heard of ROI (Return on Investment). ROR is what happens when you get a positive return from nurturing relationships. Such as loyalty, sharing and recommendations. (I’m all about relationship, so I actually like this new buzz phrase.)

It’s important to learn the language of your market.  But business jargon rarely resonates with your target buyer.

She needs something more. A message that lets her know you understand what’s really important and you’ve got just what she needs.

Speaking of jargon, I avoid it like the plague. It’s one of the most strategic areas I tackle when working on a client’s website.

Instead, I work with the client to identify the audience and the language that most connects with them.  It’s included in a special coaching program I offer, “Magnetic Website Attraction.”

It’s not for everyone. But for those who want their website to identify qualified prospects, it’s an incredible opportunity.  I’ve developed a system that automates a lot of the marketing and allows you to focus on what’s truly important: improving your offer and happily delivering it to your customers and clients.

I’m currently interviewing applicants to make sure we’re a good fit. So if you’re ready to take your business to the next level, schedule a marketing chat.  I’ll make sure you get a huge ROR.
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