What an Empty Water Bottle Taught Me about Marketing
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The Cowboy and I drink a lot of water. We buy cases of it several times a week. After we…
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Is Perfect Grammar Killing Your Sales?
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I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You…
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Solopreneur, Are You Trying Too Hard?
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When I was a young girl, my mother took me aside and gave me the “All-About-Boys Talk.” It’s the conversation…
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What My Italian Family Taught Me About Food, Marketing and Copywriting
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——– I blame my fascination with food and food metaphors on my upbringing. Growing up with a full-blooded Italian mother,…
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Are You Ready to Disrupt Your Brand With “The Ninja Surprise?”
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What is your brand? Is your brand about equality (IBM), overcoming obstacles (Adidas), forward thinking and speed (FedEx), dominance in…
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The New Agile Marketing Method
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In February 2001, a bunch of software developers got together in Snowbird, Utah to discuss lightweight development methods. They published…