What My Italian Family Taught Me About Food, Marketing and Copywriting
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——– I blame my fascination with food and food metaphors on my upbringing. Growing up with a full-blooded Italian mother,…
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Are You Ready to Disrupt Your Brand With “The Ninja Surprise?”
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What is your brand? Is your brand about equality (IBM), overcoming obstacles (Adidas), forward thinking and speed (FedEx), dominance in…
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The New Agile Marketing Method
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In February 2001, a bunch of software developers got together in Snowbird, Utah to discuss lightweight development methods. They published…
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Does Your Buyer REALLY Need Your Solution?
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How important is it to find those who really need your services? It’s the difference between eating well and having…
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How to Communicate With Anyone at an Event
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Networking can be a crucial marketing strategy. And if you noticed, I did not use the word “networking” in the…
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5 Prospective Clients You Want To Avoid Like the Plague
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This is written for my fellow freelancers and micro-business entrepreneurs. If you work for a large corporation, you may gather…