Does Your Buyer REALLY Need Your Solution?
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How important is it to find those who really need your services? It’s the difference between eating well and having…
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How to Communicate With Anyone at an Event
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Networking can be a crucial marketing strategy. And if you noticed, I did not use the word “networking” in the…
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5 Prospective Clients You Want To Avoid Like the Plague
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This is written for my fellow freelancers and micro-business entrepreneurs. If you work for a large corporation, you may gather…
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Build Trust With Your Prospects And Make Them Drool For A “Second Date”
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One of the more common challenges of running a business isn’t just getting business, but getting a client who will…
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How Comfortable Are You With Change?
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I recently had a conversation with a good friend who is a marketing consultant. She relayed a story about a…
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To Facebook or Not to Facebook?
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I’m still feeling reverberations from the Facebook “Reachpocalypse.” Does your business have a Facebook fan page? If so, you may…