Great Marketing Needs This To Succeed
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Many business owners understand the importance of written communication. However, quite a few believe that you just need to write…
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Marketers: If You Want Attention, Focus On Your Audience’s Heart – Not Mind
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This is going to be a quick riff on a recent post by Gary Vaynerchuk, “When Will Marketers Talk About…
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Why Copywriters Are the Jazz Musicians of the Marketing World (and English Majors the Classical Pianists)
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I discovered something interesting about A-list direct response copywriters. They have a thing for jazz. And to be honest, it’s…
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What an Empty Water Bottle Taught Me about Marketing
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The Cowboy and I drink a lot of water. We buy cases of it several times a week. After we…
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Is Perfect Grammar Killing Your Sales?
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I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You…
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Solopreneur, Are You Trying Too Hard?
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When I was a young girl, my mother took me aside and gave me the “All-About-Boys Talk.” It’s the conversation…