Why Did Houzz Give Me the ‘Unwelcome Mat?’
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Over the weekend, a friend on Facebook gave the link to an article on the home decorating site, Houzz. It…
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Secret Copywriter Interview Taught Me How to Win Friends and Clients
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I recently purchased an interview between a well-known A-list copywriter and one of his clients, who also is a direct…
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Periscope LIVE Today at 2:00 PM EST: #HopeInAScope – A Client’s View of a Problem Freelancer
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Did you know that several times a week I do a LIVE video chat ON MY PHONE with marketers like YOU, talking about copywriting,…
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Great Marketing Needs This To Succeed
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Many business owners understand the importance of written communication. However, quite a few believe that you just need to write…
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Marketers: If You Want Attention, Focus On Your Audience’s Heart – Not Mind
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This is going to be a quick riff on a recent post by Gary Vaynerchuk, “When Will Marketers Talk About…
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Why Copywriters Are the Jazz Musicians of the Marketing World (and English Majors the Classical Pianists)
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I discovered something interesting about A-list direct response copywriters. They have a thing for jazz. And to be honest, it’s…