Refuse to Play the IKEA Game
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Toward the beginning of this year, I caught a bug. Haven’t had this one in a long time. And I believe…
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Are You Playing Tug-of-War With Your Marketing?
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—– Tuesday night is tofu night, and I’m asking myself, “Who here decided that everyone likes tofu in the first…
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The Ugly Truth About Your Marketing…
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Introducing a Mighty Marketing Tool You Likely Don’t Have It’s a simple fact. When your customers are presented with unclear,…
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How Mean Girls Made Me a Sharper Marketer
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I’d like to share a story. And it’s a little embarrassing. I’m not sure I’ve even shared this story with the…
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What Marketing to Ukulele Players Taught Me
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When I was a little girl, one of my favorite memories was watching my father carefully place his six-foot double bass into…
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The Wright Brothers’ Marketing Strategy
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I admit I take a certain degree of pride that the first successful airplane was invented by two brothers from Ohio. The…