How Mean Girls Made Me a Sharper Marketer
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I’d like to share a story. And it’s a little embarrassing. I’m not sure I’ve even shared this story with the…
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What Marketing to Ukulele Players Taught Me
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When I was a little girl, one of my favorite memories was watching my father carefully place his six-foot double bass into…
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The Wright Brothers’ Marketing Strategy
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I admit I take a certain degree of pride that the first successful airplane was invented by two brothers from Ohio. The…
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Don’t Go Cheap With Your Marketing
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If you don’t want to invest in your own marketing, don’t be surprised when clients don’t want to invest in…
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Because Bruised, Blemished Apples Are the Best
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Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by…
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Sucking the Fat Out of Customers and Making Soap
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News from the loveless and jilted: A young Chinese woman was dumped by her boyfriend for being too fat. She decided…